KBW Member Spotlight, Miroslava De Leon

Photo credit: Houston Studio ® Photographer: Christa Elyce

As October is Breast Cancer Awareness Month, we’re so excited to share Kingwood Business Women member’s in the profession of helping survivors and sharing their professional story with our readers. Miroslava is the founder and Owner of Conceal Touch. She holds a Bachelor’s degree in Business Administration from Texas A&M University and a Minor in Human Resource Development. She decided to specialize in Paramedical Dermopigmentation/Tattooing to help women feel confident in their own skin.
She has 4 years of experience and is an artist 100% focused on Paramedical Dermopigmentation/Tattooing. She is an expert in 3D Areola/Areola Repigmentation/Areola Restoration (primarily for Breast Cancer Survivors), Scar Camouflage and Stretch Mark Treatments at an international level. She speaks 2 languages fluently (English and Spanish).
We are so blessed to have women with incredible talents in our community to help breast cancer survivors.

Photo courtesy of Conceal Touch

Did you always know that you’d be in your current industry? Tell us your story of how you arrived at your current success.

If someone would have told me 5 years ago I’d be in the current industry I am in, I would have found it hard to believe. I worked in the Petrochemical Industry in Downtown Houston for 6 years before leaving Corporate America to pursue my passion.

I always envisioned myself as a Business Owner of Conceal Touch, but I was not entirely sure what I wanted to do. I quickly realized within my first year of working in Corporate America that I had a bigger purpose in life and I had bigger dreams. I always enjoyed helping people and working with my hands so sitting behind a cubicle was very unfulfilling and made going to work actually a job. After learning about Paramedical Tattooing, I instantly felt a calling in my heart and knew that is where I wanted to focus and build a business where I could help women and men regain their self-confidence.

Photo courtesy of Conceal Touch

Many of us have worked either for another business at some point in our professional careers. How do you go from being an employee to a business owner?

Making the decision to leave corporate was definitely not easy (letting go of health insurance, 401k, pension, benefits, etc.) and was scary not knowing if my business was going to be successful or not. However, I took a leap of faith and followed my heart and it has been the best decision I have made for myself. The most important thing is to believe in YOURSELF. Stay true to your vision and work hard every single day. I truly believe in doing what you love and calling it “work”.

Photo courtesy of Conceal Touch

A healthy work/life balance is important. What’s your take on it?

Work-life balance is an extremely important aspect of a healthy work environment and is a key part of self-care. Being a business owner definitely comes with stress and demanding responsibilities. At times it is challenging not to spend 100% of your nonsleeping time either at work or thinking about work. But I have learned it is important to take time to do things you enjoy, whether that’s traveling, cultivating a hobby, or spending time with friends and family.

How long have you been in business and where are you located? Does your business serve the Lake Houston area and/or online?

I have been in business 4 years. I am now located on I10 and Katy Frwy. A year ago I was located inside Redemption Square at Eden Salon Suites where I did serve the Lake Houston Area.

What was your drive to become a business owner?

Freedom and passion, not money, was my main drive and motivation to become a business owner. I was not passionate working in the Petrochemical industry or corporate America altogether. I knew I wanted more out of life besides answering emails, phone calls and attending what seemed pointless meetings. I wanted to discover my purpose and mission. I wanted the feeling of self-worth/personal achievement and to be able to enjoy and love what I do. Helping others really does fulfill my heart and it has filled a void I was missing.

Photo courtesy of Conceal Touch

What is most crucial to you in a business?

Spending time and energy doing things that matter and that will help your business elevate to the next level in my opinion is crucial in a business. Staying consistent with your vision and mission, and having a clear understanding of who we serve, what they need, and how can we passionately and compassionately deliver is key.

Has networking been an asset to developing your business? and How?

Networking has absolutely been a valuable asset in developing and establishing my business. Word of mouth is by far the most powerful form of referral, and it must start with the business owner. Talk to anyone that will listen about your business, and surround yourself with like-minded business people to gain inspiration. I am passionate about my business and love the variety and quality of people that I am meeting along the way through networking.

Photo courtesy of Conceal Touch

You’ve done great things professionally to get you where you are today! What are some of your professional achievements?

Being a first-generation college student has been a huge professional achievement for me. I wanted to break the stigma and be an example for others that you can accomplish everything you set your mind to. When you believe in yourself, success follows and endless opportunities will arise. I have always been very self-driven and a goal getter. When I started my business, I started from zero. I had no guidance or professional mentorship. I took a risk that many are not willing to take and that has been extremely gratifying.

Photo courtesy of Conceal Touch

Knowing what you know now as an entrepreneur, what would you tell your younger self?

If I could go back in time, I would tell my younger self that it is OKAY to fail. We are so afraid of failure, but failure helps us learn and guides us in making better choices/decisions. There is no such thing as perfection, so when you have an idea, act on it immediately. Getting started is the hardest part. Looking back, I regret not starting sooner. It took me 6 years to finally walk away from my career to pursue my passion for entrepreneurship full time. Even though I did it 6 years too late, walking away from corporate was the best career decision I have ever made. I don’t regret my path because it helped me realize that I had to create a career that would work for me…that would fulfill me. I just wish I had done it sooner. I would tell myself to follow my passion and skills rather than pursue the safe route embraced by others. To build a career around my life – not the other way around.

Photo courtesy of Conceal Touch

For more information or know someone who’s life and confidence would improve by Conceal Touch share this article with them and visit Conceal Touch in Houston Texas.

Would you like to become a featured Business Woman and learn about all the benefits of becoming a member please visit our Membership Information

Scroll to Top
Skip to content